13th ANNUAL RIDE LIKE KING SERIES
Hear the trumpets? Time to Ride Like King! Our annual event in partnership with Giant, Liv Cycling and World Bicycle Relief celebrates the power of cycling to bring us together. Plus, your efforts directly help change lives.
Complete this ride and you’ll:
- Unlock the new Ride Like King 13 kit after completion
- Enter a drawing for the real-life matching jersey, signed by King Liu
- Boost the number of bike donations to the nonprofit World Bicycle Relief (WBR)
- Pedal with Giant and Liv Cycling ambassadors
The backstory: Ride Like King started in 2009, after Giant Group founder King Liu’s epic two-wheeled trip around Taiwan in 2007. The 927km journey reignited the now 86-year-old’s passion for cycling, which hasn’t slowed down.
THE MORE YOU RIDE, THE MORE YOU RAISE
This year, Ride Like King levels up again by partnering with World Bicycle Relief, helping the nonprofit get bikes to those who need them. WBR has provided over half a million rides to developing countries, and this event is your chance to help them grow that number!
Your efforts on the bike directly impact the number of donations. For every 1300 km completed during this event, Giant Group will donate a life-changing Buffalo Bicycle to WBR. Giant Group will also match the total number of bikes unlocked by participants, doubling the impact.
Zwifters of all levels are welcome to participate in the campaign, riding alongside Giant and Liv Cycling ambassadors.
There are 6 Ride Like King events you can join. We’ll do the math and add up the total distance the community covers.
Please also consider donating to WBR and help change lives through the Power of Bicycles at http://give.worldbicyclerelief.org/RLK13
UNLOCK THE RIDE LIKE KING 13 KIT
Finish any one of the six rides to unlock the regal RLK kit! The festive jersey catches the eye with royalty on the front and back, and you’ll feel good wearing it.
The A group is open to all genders. The B group is the Women’s Only ride.
Riders will push watts on the new Giant TCR Advanced SL Disc for the open ride and the Liv Langma Advanced SL for the women’s events.
Riders who finish any of the stages are eligible to win IRL prizes. Five randomly chosen riders from each event will win a limited-edition Ride Like King 13 jersey, signed by King Liu.
IS THIS A RACE?
No. This is a party on wheels that gives you the chance to stretch your legs and ride with participants of all levels. You’ll be in great company with hundreds of others looking for a fun time on Zwift.
Giant is the world’s leading brand of high-quality bicycles and cycling gear. Part of the Giant Group, which was founded in 1972, the brand combines craftsmanship, technology and innovative design to help all riders unleash their full potential. Through its products, people and retail partners, Giant delivers a full ecosystem of bikes and gear to optimize the cycling experience and grow the community.
ABOUT LIV CYCLING
Liv is the only comprehensive cycling brand in the world dedicated solely to women. Founded in 2008 by Giant Group Chairperson Bonnie Tu as part of the Giant Group, Liv creates innovative bicycles and gear to fit and perform at the highest level. Liv aims to empower all female riders, from beginners to pros. With a global team of retailers, athletes, and events, plus an increasing digital presence focused on riding skills, bike maintenance, nutrition, travel, and other experiences - Liv strives to grow the community of women in the sport and be the number one resource for women cyclists around the world.
ABOUT WORLD BICYCLE RELIEF
World Bicycle Relief builds and distributes rugged, specially designed, locally assembled bicycles to students, healthcare workers, and entrepreneurs in rural developing regions of the world. Since 2005, World Bicycle Relief has delivered over 550,000 bicycles and trained over 2,500 bicycle mechanics in Africa, South America and South East Asia. In regions of the world where infrastructure is lacking and paved roads may still be generations away, a bicycle is an effective, sustainable, and environmentally friendly transportation option that connects people to resources and extends opportunity to the distant last mile. Named after the iconic and fierce buffalo, the Buffalo Bicycle is engineered for durability and challenging terrain. We look forward to the day when every individual in rural developing countries has access to reliable transportation.