SUB7SUB8 Event Series

The race to re-write triathlon history is on. The Pho3nix SUB7SUB8 project powered by Zwift aims to break the 7 and 8-hour time barriers for both men and women respectively, in the sport of long distance triathlon (3.8 km/180 km/42.2 km). 

On the men’s side, England’s two-time Olympic champion Alistair Brownlee is going head-to-head with Norwegian powerhouse and current Ironman, Olympic and World Champion, Kristian Blummenfelt. Their quest for sub 7-hour glory takes on the most grueling one-day endurance event on the planet: the iron-distance triathlon.

For the women, Swiss Olympic gold medalist and six-time European Champion, Nicola Spirig is attempting to defy the 8-hour barrier against 2021 vice Ironman World Champion, Kat Matthews. 

Want to make history yourself? Chase the barrier alongside these world-class athletes with 8 weeks of events kicking off on April 4. With six events per day, enjoy a mix of social rides and runs, non-drafting TTs, and drafting races throughout the Zwiftoverse as the pros prepare to rewrite the history books during the SUB7SUB8 event on Sunday, June 5.

Turn up the volume on race week for the live broadcast featuring all the action. Will records fall? Tune in to find out!

There will be a mix of social group rides and runs, TT events, and races. 

Complete any event throughout the 8-week series to unlock the exclusive SUB7SUB8 kit. 

Alistair Brownlee is a two-time Olympic gold medalist, two-time ITU World Champion, and four-time European Champion. He is the only person to have ever defended Olympic Gold in triathlon and is the first person to win the ITU Triathlon World Championships for Junior, U23, and Senior. 

In 2021, Kristian Blummenfelt stormed his way into the history books, becoming the first-ever male athlete to win both Olympic and World Championship titles in the same year. In November, he set the fastest iron distance time of 7:21:12 ever recorded on debut, at IRONMAN Cozumel.

Nicola Spirig is a Swiss triathlete and five-time Olympian. She won gold at the 2012 London Olympic Games in one of the closest sprint finishes in triathlon. In 2016, she claimed Silver in Rio and finished sixth in Tokyo 2021—her fifth Olympic Games. She was World Championship runner up in 2010, Junior World Champion in 2001, Junior European Champion in 1999, and Elite European Champion in 2009, 2010, 2012, 2014, 2015 and 2018. She was considering retirement before this project caught her attention. 

Kat Matthews turned pro in 2019 and already is a two time Ironman champion and the third-fastest British female over the full distance in history.

But the best is yet to come. She has blasted out of the gates in 2022 winning at Ironman 70.3 Lanzarote and finishing 2nd in the Ironman World Championships in St George, Utah. With the wisdom to train and recover properly and a willingness to push her limits, can she ride the momentum onwards to the audacious attempt to go Sub8?

ABOUT THE PHO3NIX SUB7 & SUB8 PROJECT, POWERED BY ZWIFT

The Pho3nix Foundation is a non-profit organization with the sole purpose of promoting physical activity as a way to improve health and wellbeing among children with a particular focus on those in disadvantaged situations. The Foundation’s core mission is expressed in two parts – to create global initiatives which inspire, which includes the Pho3nix Sub7 & Sub8 Project, Powered by Zwift, as well as to deliver local and regional programs that directly assist youth endeavor.

The Pho3nix Foundation believes that sport and physical activity play a crucial role in every aspect of a child’s personal development, creating a sense of belonging, ambition, and self-esteem while promoting healthy and active habits that will stay with them for life. Their goal is to create an ecosystem that supports all children, especially those who require an equal start.

Show your support by making a donation today at www.pho3nixfoundation.com and learn more about what Pho3nix Foundation is doing near you!