Zwifters are what makes Zwift, Zwift!
Whether you’re a club organizer or exclusively rock the ride leader beacon,
you are making a difference for those who ride with you. To help support your work,
we have built a community leader program that was built with you and the
community you have built in mind.
The Requirements
Your group’s placement within the community leader program is based on four key pieces of criteria:
1. The Popularity of Your Events
This number is looking at how many individuals engaged with one of your events within a 8 month period. People who show up to events repeatedly show up as one person to understand how many people your rides appealed to.
2. The Frequency of Events
At face value, this seems like an easy metric to game but it’s not. Not only will we be looking at the number of events, but also the number of people who show up to those events. Groups that hold many events that consistently have high attendance will be evaluated more favorably.
3. The Size of Your Community
This is an evaluation of the individual people who show up to events and any one within your club. For most groups, this combination of statistics is pretty straightforward. If you intentionally do not use clubs or have multiple clubs under the same group name, those are also accounted for in this measurement.
4. The Quality of the Events
Similar to the point above, just by having an event does not mean that it is a quality event. Factors that contribute to this include:
- Do your events have regular leaders and sweepers?
- Do you keep your ride routes fresh?
- Is the average completion score of your events high?
The Levels
After we dive into the numbers, you will be placed into one of three levels. You can find the qualification information and the benefits for each level below:
Level 1
Qualifications
20k unique starters in high quality events AND 1000 club members in 8 months
OR
20k unique reach AND 20 consistent high quality events (incl. private) per month with average attendance 75 for 8 months
Benefits
- Early access to features for testing and input
- Complementary 12 month accounts for 3 admin / moderators (awarded annually)
- Complementary 1 month accounts for 24 total months distributed at the discretion of community leader (awarded annually)
- Zwift Ride with KICKR v2* at 100% Off (awarded annually)
- Zwift Cog & Click Bundle at 100% off (awarded annually)
- Club Kit / Header (New OR Update**)
- Badge for Club Founder
- Access to Zwift Slack Channel
*only available within US, UK, and EU regions
**Kit needs to be 3+ years old to qualify for a new or updated kit for clubs with existing kits in-game
Level 2
Qualifications
10k unique starters in high quality events AND 750 club members in 8 months
OR
10k unique reach AND 15 consistent high quality events (incl. private) per month with average attendance 50 for 8 months
Benefits
- Early access to features for testing and input
- Complementary 12 month accounts for 1 admin / moderator (awarded annually)
- Complementary 1 month accounts for 12 total months distributed at the discretion of community leader (awarded annually)
- Zwift Ride with KICKR v2* at 100% Off (awarded annually)
- Zwift Cog & Click Bundle at 100% off (awarded annually)
- Club Kit / Header (New OR Update**)
- Badge for Club Founder
- Access to Zwift Slack Channel
*only available within US, UK, and EU regions
**Kit needs to be 3+ years old to qualify for a new or updated kit for clubs with existing kits in-game
Level 3
Qualifications
3.5k unique starters in high quality events AND 500 club members in 8 months
OR
3.5k unique reach AND 10 consistent high quality events (incl. private) per month with average attendance 30 for for 8 months
Benefits
- Club Kit In-Game (New OR Update**)
- Custom Club Event Header
**Kit needs to be 3+ years old to qualify for a new or updated kit for clubs with existing kits in-game
FAQ
If you have been identified as a group that falls within this program, the group organizer will have received an email explaining what tier they fall within. If an email has not been received and you believe it to be an error, please contact us at communityleaderprogram@zwift.com with your group’s name and organizer information so we can look into it.
We will evaluate level placements every 6 months to ensure any changes in engagement are captured. We will be in regular contact with group organizers and can let you know if new tactics you are trying are moving the needle for your events.
Send us an email at communityleaderprogram@zwift.com so we can help you further or review the program terms and conditions.