Ride for Magnus: Ride for Your Life" memorial bike ride on August 11, 2024, at 10:00 am MT in honor of Magnus White, the rising US cycling star who was struck and killed by a driver on July 29, 2023, while training just outside of his hometown of Boulder. Held in partnership with It Could Be Me, Trek Bikes, Bicycle Colorado, and USA Cycling, the ride will honor Magnus and call for legislative and infrastructure changes to make American roads safe for all those who use them.
"This ride is important for so many reasons. First, it's a heartfelt tribute to our son, Magnus, whose memory we will Magnus, whose memory we will honor with every pedal stroke. Second, it is a rallying cry for change. The number of cyclist and pedestrian fatalities is rising dramatically, influenced by many factors, and can no longer be ignored. Increasingly, evidence suggests that driver behavior is the primary contributor to these deaths. It is crucial that we address driver behavior and reform penalties immediately." said Michael White, Magnus's father.
Please join us virtually as the in-person ride takes place. Governor Jared Polis, Shailen Bhatt, Director of Federal Highways, Congressman Joe Neguse, and John Burk, CEO of Trek Bikes, will be speaking at the closing ceremony at CU Boulder.