Ride Like King is back, and we’ve got plenty to celebrate! This year marks the ninth year of the series on Zwift, and the eighteenth year that Giant Group - parent company of Giant, Liv, Momentum, and CADEX - has run this celebration of cycling!

Ride Like King is a chance to ride for a better world. The campaign is all about celebrating Giant Group founder King Liu, who, in 2007, at the age of 73, completed a 15-day, 927 km ride around Taiwan to demonstrate his passion for cycling. Following this feat, Liu set out to share his experience – and the positive impact of cycling on individuals, communities, and economies – aiming to help grow the sport. This year’s event carries profound new meaning following the passing of King Liu (1934-2026) in February.

In true Zwift style, we’ve got a stack of activities planned to help you rack up the kilometers all for a good cause. This year also marks the 21st anniversary of World Bicycle Relief, and for every 500 km ridden, Giant Group will donate 1 Buffalo Bike—up to 927 bikes!

What's on?

The Ride-to-Raise warm-up rides will take place May 11–14, where you will ride in the brand-new Ride Like King 18 kit (finishers will unlock the kit).

The Legacy Rides run from May 15–17, and you can expect to ride with Kristian Blummenfelt, Rahsaan Bahati, and more!


Participate in the Legacy Rides, and you’ll have a chance to win Giant and Liv’s main giveaway: limited edition RLK18 jerseys! Check out the official rules at the link below.

The more you ride, the more you raise!

Both the Ride-to-Raise Warm-Up Rides and Legacy Rides unlock the RLK18 kit and count towards your collective kilometers, in addition to your tracked outdoor miles.

Giant Giveaway Rules:
https://www.zwift.com/p/the-zwift-giant-rlk-18-legacy-ride-promotionOpens a new window

About Giant Group:

Giant Group was established in 1972. With the Brand Purpose “Raise The Bar,” it is committed to advancing the entire cycling world and actively promoting a new cycling culture worldwide. Today, Giant Group is the world's largest bicycle manufacturer and operates four major product brands: Giant, Liv, Momentum, and CADEX.

About World Bicycle Relief:

World Bicycle Relief is a global nonprofit enterprise that addresses distance as a critical barrier to education, healthcare, and economic opportunity in rural regions of the world. Partnering with communities in underserved regions, the organization provides access to reliable, purpose-designed Buffalo Bicycles and sustainable mobility solutions that enable individuals to reach essential services. www.worldbicyclerelief.orgOpens a new window.