Ride Like King

Ride Like King is back, and we’ve got plenty to celebrate! This year marks not only the eighth year of the series on Zwift, but also the seventeenth year that Giant Group - parent company of Giant, Liv, Momentum, and CADEX - has run this celebration of cycling!  

Ride Like King is a chance to ride for a better world. The campaign seeks to celebrate Giant Group founder King Liu who, in 2007, at the age of 73, completed a 15 day / 927km ride around Taiwan to demonstrate his passion for cycling. Following this feat, Liu set out to share his experience-and the positive impact that cycling can have on the individual, the community, and the economy-to governments in an effort to propagate the sport.

In true Zwift style, we’ve got a whole host of activities planned to help you rack up the km’s all for a good cause. This year also marks the 20th anniversary of World Bicycle Relief and for every 500km ridden, Giant Group will donate 1 Buffalo Bike to the charity, up to 700 bikes! 

The Ride-to-Raise warm up rides will take place 12-15 May where you will ride in the brand new Ride Like King 17 kit. The Celebration Rides run from 16-19 May and we've marked the occasion with the release of two new bikes - TCR Advanced SL - 2025, Langma Advanced SL – 2025.

Expect to hold the wheel of Giant and Liv’s most notable teams and riders, including Team Jayco AlUla , Liv AlUla Jayco, Giant and Liv triathlon, mountain bike and gravel pros as well as ambassadors including Ayesha McGowan, Louis Hatchwell, Zwift community ride leaders and more.

Participate in the Celebration Rides and you’ll have a chance to win Giant and Liv’s main giveaway - limited edition RLK17 jerseys along with a card signed by King Liu. Three jerseys and cards will be given away via random drawings for each of the main event rides. Check out the official rules at the link below. 

Both the Ride-to-Raise and Celebration Rides count towards your collective km's, as well as tracked outdoor miles.

NO PURCHASE NECESSARY. The Zwift & Giant RLK 17: Celebration Ride Promotion starts at 9:00 p.m. PT on 5/15/25 and ends at 11:00 p.m. PT on 5/18/25. Open to individuals, 18+. Void where prohibited. Sponsor: Zwift, Inc. For Official Rules, visit https://www.zwift.com/p/the-zwift-giant-rlk-17-celebration-ride-promotion.

ABOUT GIANT GROUP
Giant Group was established in 1972. With the Brand Purpose “Raise The Bar,” it is committed to advancing the entire cycling world and actively promoting a new cycling culture worldwide. Today Giant Group is the world's largest bicycle manufacturer and operates four major product brands: Giant, Liv, momentum and CADEX.

ABOUT GIANT 
Giant is the world’s leading brand of high-quality bicycles and cycling gear. Part of the Giant Group, which was founded in 1972, the brand combines craftsmanship, technology and innovative design to help all riders unleash their full potential. Through its products, people and retail partners, Giant delivers a full ecosystem of bikes and gear to optimize the cycling experience.

ABOUT LIV
Liv is the only comprehensive cycling brand in the world dedicated solely to women. Founded in 2008 by Giant Group Chairperson, Bonnie Tu, Liv creates innovative bicycles and gear to fit and perform at the highest level. Liv aims to empower all female riders, from beginners to pros. With a global team of retailers, athletes, and events, plus an increasing digital presence focused on riding skills, bike maintenance, nutrition, travel, and other experiences - Liv strives to grow the community of women in the sport and be the number one resource for women cyclists around the world.

ABOUT WORLD BICYCLE RELIEF 
Founded in 2005, World Bicycle Relief mobilizes people through the Power of Bicycles. As a pioneering non-profit social enterprise, WBR works tirelessly to provide durable, quality bicycles to those in need, ensuring greater access to education, healthcare, and economic opportunities.years of reliable use in all types of conditions. These bikes, called Buffalo Bicycles, are manufactured by Giant Group and assembled by local workers in the countries where World Bicycle Relief has programs.