Primo Cycles summer shop ride goes virtual on Zwift for the winter. Spring is just round the corner and it's time to start upping the pace. Join the Primo guys on a good blast round the Zwift jungle. This is not a race, the goal of the ride is to hold the group together at a good 2.5-3w/kg pace (particularly at the start and on the first climb). The leader will set the pace so look for him and stay with the pack. Keep an eye on the messaging for instructions and general banter during the ride. If you use a power up, please stay with the pack. With 2km to go we'll have a little tear up to the finish (so you might want to save your power up for then) but this is purely optional. Please add (PWW) to your name to identify that you're part of the ride. We look forward to seeing you on the ride.