PRIDE ON.

All year, we Pride On.
Let’s drive progress for all, together.

ABOUT Pride On

Let’s put in the work with our LGBTQIA+ community this June. Ride and run with friends and allies, as well as LGBTQIA+ Zwifters during special events every Tuesday and Saturday! 

Feeling festive? Get ready to flood Watopia with Pride Ons—rainbow Ride Ons for Pride On fun.

ABOUT Pride On

ABOUT ZWIFT X ATHLETE ALLY

The admirable and awesome Athlete Ally is in for another Pride! This non-profit educates athletic communities at all levels—governing bodies, teams, and individuals—about LGBTQIA+ inclusion in sports.

Once again, Zwift is contributing $25,000 to Athlete Ally to help fund this critical work.

ABOUT ZWIFT X ATHLETE ALLY

ABOUT AIDS/LIFECYCLE

For more than 28 years, AIDS/LIFECYCLE has worked tirelessly to raise HIV/AIDS awareness and funds to help fight this global pandemic. Every spring, the organization famously hosts a seven-day bicycle trek from San Francisco to Los Angeles. This life-changing journey is going virtual for 2021. Join them for a Zwift ride on June 13th.

ABOUT AIDS/LIFECYCLE

ATHLETE PROFILES

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    Lea Davison

    Lea is a 2x Olympian from Jericho, Vermont and co-founder of Little Bellas, a mentoring on mountain bikes program for girls.

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    Chris Mosier

    The founder of transathlete.com, Chris is the first known trans athlete to join a U.S. national team different from his sex at birth.

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    Abby Levene

    Abby Levene is a writer, editor, and podcast producer in addition to a professional endurance athlete based in Boulder, Colorado.

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    Shanaze Reade

    The world champion BMX and track racer regularly raced and beat the boys when she was a teenager.

    Learn More

UNLOCK INFORMATION

Put in work with our LGBTQIA+ community during Pride rides and runs every Tuesday and Saturday in June. Suit up, make new friends, and let the Pride Ons fly. Don’t worry about keeping up: the pace is casual to keep it social. Finish any event to unlock a piece of kit from the 2021 Pride On collection! All new, your avatar will be ready for anything in the redesigned jersey/running T, shorts, and socks!

UNLOCK INFORMATION

FAQ

Pride On events include both rides and runs. They’re at a social pace. Rides and runs take place daily during June, from Monday to Saturday.

June 13th is a special day dedicated to AIDS/LifeCycle events. These rides honor the 1.2 million people living with HIV.

Zwift is continuing its charitable support of Athlete Ally with a donation of $25,000. And because one month isn’t enough, Pride On events will continue throughout the year!

We encourage those who are willing and able to donate to Athlete Ally or AIDS/LifeCycle at zwift.com/prideon

Internally, Zwift is committed to educating our employees about LGBTQIA+ issues so that we are better allies.  Subject experts are leading training sessions and discussions to help us achieve this critical goal.

Athlete Ally is a non-profit that educates athletic communities at all levels—governing bodies, teams, and individuals—about understanding and removing obstacles to inclusion for LGBTQIA+ people in sports. Athlete Ally also offers guidance on building inclusive communities, teams, and organizations.

We want to work towards making Zwift and sports more inclusive.

This year, the inspiration for Pride On drew on multiple designs. The Mosaic pattern provided the overall theme. We borrowed new colors, hues, and tints from numerous LGBTQIA+ flags like the Philadelphia Pride Flag, Daniel Quasar's Progress Pride Flag, and Monica Helms' Transgender Flag. All with a single goal in mind: a new design rooted in representation, inclusion, and progression.